Real estate development strategy

Prime has entered the real estate development market to become one of the leading companies in this market. It is distinguished by its innovative features in all its real estate development works, as well as the investment benefits of these investments, both for the company itself and its strategic partners which their list of names has so far grown to include a range of financial, advisory, and advisory bodies and institutions at the local, regional and global levels.
Accumulated experience, skills, strategic alliances, professional communication, and technology are all tools that the company adopts and practices to achieve a firm future for the company.

• Real estate development does not stop at the concept of construction of concrete blocks on the ground and sell them for profit only: it is to find a real estate project that carries the concept of continuity and community to owners of businesses and all segments of the beneficiary of the project.
• Each real estate project develops its own understandable innovation, which is linked to all the project completion variables related to its location, contractors, consultants, financing tools, marketing outlets and the identification of its expected revenues.
• Our real estate developments will take into consideration all customer segment levels, as there is an opportunity for each user or investor to work with us.

Market strategy

• Periodic surveys of all sources of official and non-official information related to prices, analysis of market trends, competitors and prices of materials and services in the sectors through which the company operates and targets its markets.
• Segmenting a market into homogeneous segments in terms of features and criteria used in the company's business sectors, using various criteria such as annual workload, nature of work, ability to implement, employee efficiency, financial adequacy.
• The adoption of promotional systems and materials that reflect the true size of the company, its actual capabilities, and performance, away from the usual exaggeration in the market.

General strategy

Effective adoption of the most advanced managerial and technical tools in the field of the company's work, through the recruitment of talent capable of creativity and the realization of opportunities and investment, which maximize the sources of work, and push the company towards achieving its objectives, to the benefit of the company and customers, employees and investors.

Customers service

• Work through innovative creative tools to maintain ongoing relationships with current and prospective customers and on the basis that "the company's customers are their real capital and their primary and actual investment."
• Satisfying customer at the expense of the company's own interests.
• Participate actively in all the concerns of the society in which the company works, such as caring for the environment and human skills and contributing to the strategies of the higher leaders of society.

Management Strategy Quality Assurance

• Continuing pursuit of the best standards in the field of work, which helps achieve the achievement of certificates of quality assurance management and work at local and international standards and under the supervision of authorities & entities licensing companies and qualifying them for these certificates.
• Work on the formation of new decisions, regulations, and policies developed by the company on the basis of quality assurance management standards, and keep pace with the development of internal systems compared to the systems developed globally and locally in this area.
• Transfer the skills, applications, behaviors, and practices of quality assurance management to all target customers through their practice with them in order to develop communication systems for outstanding management quality that helps the company achieve the system of quality assurance and excellence it seeks to implement.

Investment Strategy

• Avoiding risk and randomness and unforeseen expectations in selecting and analyzing investment opportunities.
• Study and analyze investment opportunities available on the basis of the latest investment feasibility studies.
• Inventory of investments in the company's activities, and linking them to the company's expertise and professional qualifications to achieve investment success.
• Take into consideration the market trend and laws and regulations prevailing in all investment activities of the company.

Management Strategy

• Prime is managed in accordance with general and specific objectives and defined by the senior management of the managers of its respective departments.
• Targets are often based on management with goals that have achieved remarkable success around the world.
• Each plan developed to achieve specific objectives is attached to the Performance Indicators, which measure the Company's ability to achieve the objectives set out in the Plan.
• All plans should be submitted to the "Company Management" for discussion, evaluation, opinion, and observations, and make proposed amendments.
• Assessing the achievement of operational practice is associated with digital reports to measure performance results so far, progress in achieving objectives, and show the need for support from other parts of the company.
• In general, plans include improvement, development, and interaction with target groups and departments with a focus on sales, sales costs, and divisional shares to achieve these goals.

Property Management Strategy

• In Prime, we adopt the modern concept of asset and property management development, where we understand the process as a range of services that exceed the exact meaning of the rental, rental and routine maintenance associated with them, carried out by the owners, or maintenance required by the beneficiary of the property.
• Our understanding of real estate management goes beyond what others expect, to include a wider range of administrative, financial, investment and marketing activities that will help to achieve the best social and professional returns for the direct beneficiary of the property.
• The modern concept of residential and commercial property management is no longer limited to leasing, but rather to professional practices in the management of hotels, hotel apartments, swimming pools, gardens, industrial facilities, health care centers, hospitals, universities, schools and industrial estates.
• Owners and investors who lack the necessary elements of time, experience, know-how or skill, need specialized institutions to manage real estate investments effectively. Choosing a competent and qualified company will lead the property owner and investors to achieve several benefits:
  - Increase profitability by reducing administrative costs;
  - Enhanced rental value through a package of services provided by the management company
  - Benefit from government laws and regulations through specialized departments with the management company
  - Extend the life of the property through professional maintenance provided by the management company and determine the need for such maintenance before resorting to costly changes and switching.
  - Maintain high occupancy levels throughout the year, through relationships between the company that manages with real estate agents, along with ongoing advertising campaigns run by the company to rent
  - Buy the best quality of all the property management resources and handle it as an investment to achieve more profitability.
  - Operational management of common properties, spaces, and services commonly used by occupants of buildings or villa complexes, taking these costs from owners and investors.

Sources of our goals
Prime has developed a range of resources that control its objectives and aim to achieve fruitful results that benefit all parties:

• Creativity.
• Physical and human resources.
• Understanding the market and its information.
• Target profitability.
• Productivity and development.
• Management achievements and contribution to development.
• Achievements and improvement of the workforce.
• Social, public and moral responsibility of the company.